OrCal Inc. introduces new logo and website
The logo features a tractor and an artistic rendition of row crops as well as fruit trees. The sun rising over the crops represents the commitment of farmers and growers starting each day early in the morning. The new look will increase brand recall and build momentum in a time of growth for Or-Cal.
The redesigned website features the new logo, and overviews of their entire product line: including: Slugger 4.0 (4% metaldehyde slug & snail bait pellets), SlugFest (25% metaldehyde flowable), Rex Lime Sulfur, Tetrasul (Lime Sulfur formulated with a premium surfactant system), Jet Ag/Jet Oxide (5% & 15% Peroxyacetic Acid fungicides and sanitizers), Calcium Carbonate Flowable Sunburn/Heat Stress control products, Nature Shield anti-stress and a full line of Neogen rodenticides.
The website is designed to be a tool and resource for growers from OrCal’s North American and international customer base. A Twitter feed on the site alerts growers to upcoming crops and recent news events.
“During our 2013 strategic sessions, we identified the need to update our logo and branding to represent the continued changes and growth of Or-Cal,” said co-owner, Steve Horn. “This is another step in staying ahead of the curve, relating to current and future agricultural needs, yet maintaining our strong ties to the fundamentals of ag, such as the tractor image.”
For more information please visit www.orcalinc.com
