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AU: Mandarin sales up 10% in a year

Consumer trends that see people eating at their desk in front of the computer or otherwise "on the go" is seeing mandarins overtake oranges for the first time.

Riverland mandarin marketer and grower Ben Cant said that modern culture made easy peeling fruit more desirable. This can be seen in retail statistics, with Woolworths, for example, saying sales are up more than 10% compared with the previous year.

"Every year, even though we plant more mandarins we never seem to have enough fruit, as the demand is constantly outstripping supply," Mr Cant said. "This is a worldwide consumer trend because of the convenience and taste of mandarins."
Ben Cant

It seems to be good news for growers, who receive at least $1000 per tonne for mandarins, compared to around $300 per tonne for the oranges.

The trend has seen SA mandarin production double to a record 28,000t in the past decade.

Source: heraldsun.com.au
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