US: Bayer CropScience innovation plus platform offers customizable tools
The new MyRebate calculator determines the value of the farmer's rebate, based on the purchases he inputs, while the MyYield calculator helps calculate a farmer's potential return on investment based on various crop input scenarios, such as commodity price, application rates and product cost. These tools help take the guesswork out of some financial calculations, leaving farmers with more time to dedicate to other functions vital to their farming operations.
"What we keep hearing from farmers is the need for more technology to assist in planning the growing season. The new Innovation Plus site does just that," David Hollinrake, Bayer CropScience vice president of agricultural commercial operations (ACO) marketing, explained. "With all-new calculator tools on the site, growers can instantly forecast potential yields and plan their budgets while considering our innovative product line. And they'll have instant access to our latest financing and incentive programs."
Also recently introduced to the platform is the Innovation Center, a hub of educational information about determining crop varieties, reducing yield loss, correcting problems and evaluating yield performance. What's more is that once a grower completes his profile, the site customizes to specific needs, such as crop input programs that might fit his or her operation.
The new Innovation Plus platform is an opportunity for growers to access all of these tools from a single entry point. It also is just one example of the Bayer CropScience commitment to helping growers identify unique ideas and develop innovative answers to questions and challenges related to their operations.
"The updated program and new tools are the results of listening to growers and an assessment of the earlier Innovation Plus program. We developed this new platform to empower our customers with real time solutions designed to increase their ROI," Rodney Schmidt, Bayer CropScience Midwest marketing manager, added. "Innovation Plus is a value-driven experience providing farmers with tools to make real-time business decisions and a personalized window to their farms' future."
What's more, every Innovation Plus member can earn cash-equivalent rewards for participating products within the Innovation Plus Program. To enrol, growers register at www.InnovationPlusProgram.com. And there is no need for growers to submit paperwork. Proofs of purchase are submitted electronically to Data Dimensions(TM) by participating retailers.
Source: www.marketwatch.com
