US (CA): Dole scoops sweepstakes trophy third year in a row
The float was bedecked with tropical flowers and fruits grown by Dole in a Latin American theme and was intended to honour the farmers around the world that partner with the company.
To capture the essence of a tropical landscape, the Dole float featured a 26-foot erupting volcano complete with smoke and real fire shooting 20 feet into the sky over prowling tigers, fluttering butterflies, chimpanzees, parrots, dragonflies and three life-like waterfalls cascading more than 1,000 gallons of recycled water. Fully completing the spirit of Latin America, twenty Costa Rican dancers dressed in traditional costumes performed alongside the exotic and rare flowers from around the world.
Created by Fiesta Parade Floats, “Dreaming of Paradise” stood 55 feet long, 18 feet wide and over 26 feet tall and weighed in at just over 22 tons. Fiesta Parade Floats also designed and built, with the help of Dole employees, Dole’s award-winning 2012 entry “Preserving Paradise” and its 2011 entry “Living Well in Paradise.”
Source: heraldonline.com
