US: Bolthouse Farms baby carrot ad on shaky ground
Baby Carrot ShakeDowns, a new product, are just a bag of carrots with seasonings you have to shake into the bag. The ad agency, goodness Mfg., makes the most of this by showing a horrified peeping neighbor who can't believe all the shaking going on at the pool party next door. It's like they have veggie Shake Weights. "Shaking is natural," the tagline adds at the end for good measure.
"When people interacted with the product, they all had the most fun shaking the seasoning right onto their Baby Carrots," says agency executive creative director Bob Cianfrone. "It's tactile and interactive, and even leaves a residue on your fingers like less healthy snacks. Part of our mission with this new campaign is to show consumers that healthy snacking can taste great and be fun."
Source: adweek.com
