BASF presents Agcelence range at Fruit Logistica
"Our crop protection portfolio and especially our concepts Smart Protection and AgCelence give farmers the right solutions, because both consumers and farmers benefit from the results", says Vincent Gros, Senior Vice President of BASF SE and Head of the Region Europe, CIS, Central Asia, Africa and Middle East of BASF's Crop Protection division. "Smart Protection programs are designed so that farmers can have both reliable protection against pest and diseases but also maximum flexibility to choose harvesting dates. This allows for the lowest possible residue level to fulfil the requirements of retailers and consumers".
The company will present its latest solution from the Agcelence range - products aimed to help plants overcome stress conditions in an efficient manner. Farmers and consumers can expect such things as fresh salad with a longer shelf life.
The programs and products look at the complex challenges farmers face and offer integrated solutions for greater productivity and profitability on the one hand and environmental and social compatibility on the other.
On February 9th, BASF will hold a Panel Discussion to address several key issues including how consumers' high expectations affect farmers, retailers and the industry. Six experts from across the food value chain will discuss the question: "How urgent and feasible is it to support farmers to meet consumer expectations?"
Source: www.4-traders.com
