Sweet Palermo® peppers are recording strong growth in the European market. The Italian production is mainly intended for supermarket chains and specialised, gourmet and bio stores, with 90% of the supply sold in the domestic market. "It is a product that stands out because of its quality and unique appearance," explains Paride Zamagna, Chain Manager at Rijk Zwaan Italia.
With Sweet Palermo® peppers, Rijk Zwaan is responding to the market demand for more fruits and vegetables with a naturally sweet taste. This trend has already been observed previously in other products, such as snack tomatoes and small apples for children.
For premium markets, it is offering a special presentation consisting of a red Sweet Palermo® packed together with an orange and a yellow one.
More information:
Rijk Zwaan Italia srl
