The Brazilian ginger is about to start the season. “Ginger is a very largely consumed product in the local market of Brazil. Therefore, the majority of the production stays in Brazil and only a small percentage of the total amount of production is used for export. Here in Brazil, we have inhabitants from different countries and cultures. As well, with Asian roots, which may explain the huge consumption of ginger. Nevertheless, all ginger from our farm goes to exportation.”
Denise explains that there are many producing countries in the ginger market, such as Costa Rica, Peru, Brazil, China, Thai and some Hawaiian ginger. “As we hear from most of our clients, it´s still China who dominates the market with high volumes and therefore lower prices. They have a short season, but keep all the products in stock. Brazil doesn't compete on price, but in quality for a higher price. We are across the ocean, so freight definitely influences the final price. However, there is always a market for our ginger. There is a group of people that are willing to pay a higher price for bigger hands and fingers and more tasteful ginger. Besides, from what we hear restaurants and chefs like our ginger very much. The taste is much stronger, therefore they only need half the Brazilian ginger to get the same flavour as with Chinese ginger.”
“Since the products are below ground, it’s always difficult to estimate how the production will turn out. However, in theory, if the stems above the ground are shorter, we can expect big roots below ground,” explains Denise. “We do, however, have to wait till the roots are mature enough to be shipped to our clients. The young ginger as we call it, is already exported by air, but it contains a high percentage of water. The market, for the rest of the season is still a surprise for us. It depends on how much of the Chinese ginger is still in stock and how our clients will respond to our announcement at the start of the season.”
Denise concludes: “we export to Europe to countries such as Holland, Germany and Switzerland, and also some of the production goes to the United States. We are the only company that is BSCI and GlobalG.A.P. certified which exports ginger, which you don’t see very often in Brazil. Besides, we also celebrate our 40th anniversary this year. This means we belong to one of the oldest companies in Brazil. Something to be proud of.”
For more information: Denise Braga
Batia Euroconte
Brasil
T: +55 11 50834490
E: [email protected]
www.batia.com.br
