Rockit, the New Zealand snack-sized apple brand, has introduced a new Family Pack in the Middle East to respond to consumer demand for larger sharing formats.
The Family Pack is an extension of Rockit's occasion-based packaging strategy, which aims to provide pack sizes for different consumption moments. Similar to the existing Daily Pack, the Family Pack includes a resealable lid to maintain apple quality and a handle for convenience in transport.
© rockit
Julian Smith, General Manager Global Marketing at Rockit, said the launch aligns with the back-to-school season, which is one of the peak sales periods for the company. "Launching the Family Pack during this key period will help meet increasing consumer demand for Rockit by providing a new sharing option to cater to a wider range of consumption occasions," he said.
The new format is being distributed across GCC countries, supported by a regional back-to-school campaign. Activities include in-store promotions, consumer events, gift-with-purchase offers, and collaborations with local partners. According to Rockit, the campaign builds on the earlier "Rockit Every Little Moment" promotion held earlier in the year.
Hannah de Valda, Rockit Global Brand Manager, added that the company aims to expand consumer awareness through consistent product and marketing initiatives. "We're always looking for new ways to innovate and satisfy our consumers' latest needs, so we're excited to be enabling people to come together and share," she said.
The Rockit Family Pack is now available in retail outlets and online channels across several GCC markets.
© rockit For more information:
Rockit Global
Tel: +64 6 878 5664
Email: [email protected]
www.rockitapple.com
