On March 3rd, at the International Agricultural Show in Paris, Carrefour announced a multi-year partnership for organic tomatoes in order to offer organic Made in France products to the consumers, under the “Carrefour Bio” brand.
“Carrefour is now a solid and reliable partner we can count on and which is committed to us for 3 years,” explains Charly Rabattu, director of Provence Producteur. “Our organic cluster tomatoes in trays of 500g in recyclable cardboard will be distributed in France, with a priority for the local stores of southeastern France.”
“This collaboration brings us visibility for several years, as well as some distribution safety for a given volume.” A partnership which should be repeated for cucumbers, zucchinis, salads and broccoli.
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