Steven Muro, president and founder of Fusion, will share his industry knowledge during a live webinar from the Hass Avocado Board (HAB) on Thursday, September 30, 2021, from 1:00 p.m. – 1:30 p.m. PDT.
The webinar will detail growth opportunities for Hass avocados with insights into bagged and bulk avocado purchases and why households who purchase both present a unique opportunity for the industry.
“Retailers and marketers will learn which household segments are essential to the long-term growth of the category and which product offerings attract super avocado-purchasing households,” said Muro. “This study, and other HAB shopper studies, provide quality insights the industry can implement to grow sales and drive category growth.”
Fusion, a business-to-business integrated marketing agency, provided HAB with the in-depth study from which key points will be featured during the webinar. The study identified data-based insights and growth opportunities for the avocado category based on the shopper purchase trends for bagged and bulk avocados. It also measured the impact of avocado-purchasing households that buy exclusively bagged avocados, exclusively bulk avocados or a combination of both. Additionally, the study uncovers the purchase trends for bagged and bulk avocados in Hispanic and Non-Hispanic households.
The webinar is in partnership with the Hass Avocado Board and is part of its webinar series. The series shares timely information about topics important to the Hass avocado industry and brings people together to work collectively toward industry growth. The webinars are free to attend and live questions and answers follow each webinar. Register here for the webinar. Sign up here for email notifications for future webinars.
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