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Macfrut 2021

Kiwi in the spotlight at Italy's biggest fruit and vegetable trade fair

Italy's biggest fruit and vegetable trade fair has opened. This year, the three-day Macfrut event is being held in person in the seaside city of Rimini, coinciding with the United Nations' International Year of Fruit and Vegetables.

Kiwis are Italy's most exported fruit to China, alongside blood oranges and lemons. And the yellow kiwi variety is growing in popularity. Renzo Balestri, the export manager at Apofruit, said: "Yellow is gold for the Chinese and so it is good luck and they're looking for more gold kiwis than green.”

He hopes other fruits will soon be added to the list: "Pears and apples are next on the table, the terms were for two years ago but then we had lockdown and everything froze again."

This year, 110 companies from 20 provinces in China are also participating, with the theme of "Healthy and delicious tastes from China." Gianpaolo Bruno is the chief representative of the Beijing Office of the Italian Foreign Trade Commission.

He said there is huge potential in the China-Europe fruit and vegetable market and hopes Chinese and European companies will seize the opportunity of this exhibition to further strengthen cooperation and benefit consumers.


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