CMI Orchards anticipates growth in the 2021 cherry crop.
Skylar Rae cherries are one of the cherry varieties from CMI.
Excellent weather conditions, including an absence of significant frost events, have contributed to outstanding quality, great sizing and 17 percent growth of this year’s crop as compared to 2020. “We are seeing consistent spread throughout our growing districts, with Skeena and Sweetheart cherries showing exceptional size and quality,” said Joel Hewitt, domestic sales organic manager for the company.
CMI says excellent weather conditions contributed to a cherry crop with strong quality and great sizing.
“The timing of this year’s crop started off a bit later than last year but is lining up nicely with market demand with limited overlap with the California crop. We expect harvest to continue throughout the remainder of June and July,” said Scott Agnew, export manager.
“The Northwest cherry season is short and sweet and our goal is to deliver the best sales opportunities for our customers,” said George Harter, vice-president of marketing. “We’re expecting to peak just in time for Independence Day celebrations, and our American Dream program is a great tool for retailers with eye-catching, patriotic displays and packaging.”
“Cherries are one of the most profitable items in produce. We work hard to provide exceptional, consistent quality across all brands and varieties we supply. Matched with our marketing and advertising efforts and support, we’re able to help retailers introduce new varieties to customers,” said Rochelle Bohm, brand manager.
Left: Troy Toftness of Tip Top Orchards looking at Skylar Rae cherries; right: strawberry cherries.
“We continue to revise and leverage digital marketing efforts to drive sales with our retail customers. We use a variety of methods, including beacon targeting to digital out-of-home, which allows us to connect with consumers as they make buying decisions. It has been a profitable strategy for our retailer customers,” said Danelle Huber, marketing specialist.