Almeria's watermelons and melons are experiencing one of their worst seasons. The prices of both fruits have collapsed and their average price is lower than 20 cents. There are days when prices do not exceed 10 cents.
The Association of fruit and vegetable grower organizations of Almeria (Coexphal) had already denounced this situation last week and had carried out two symbolic acts of dumping their melon and watermelon to protest the ruinous campaign that the sector is having.
“It's a very worrying and unsustainable situation, especially considering that these are two short-cycle products that require investment and work. It jeopardizes the profitability of a very irregular campaign for all our products. It would be the finishing touch for a bad end of the campaign. We ask the Administration to, once and for all, help the fruit and vegetable sector deal with its problems and all institutions to support the consumption of European products over third-country products,” stated Juan Antonio Gonzalez, the president of Coexphal.
The situation has been aggravated by Europe's meteorological conditions, as consumers don't like to eat melons and watermelons in cold weather. As a result, the markets are only selling the cheapest product, i.e. the one that comes from third countries and specifically from Morocco, as it isn't constrained by quotas or tariffs.
As a result of the fall in the prices of this quintessential spring crop, producers in the province have been destroying their production for more than ten days. Since European consumers can't enjoy these delicious fruits due to the whims of the markets, the livestock of the province is enjoying it. Yesterday in Campohermoso a herd of sheep was already eating thousands of kilos of this delicacy.