The Mexican lemon sector is betting on the diversification of international markets and has its sights set on the Asian market.
Oliver Huesmann, director of Fruit Consulting and expert in the Asian market, says lemons have possibilities in all Asian countries. “What is needed is a promotion of this Mexican product so that the consumer knows it better and is interested in a product that so far does not have much share in the Asian market, except for Japan,” he says. “Although Asian countries produce limes and lemons, there is a large market and sufficient consumption of this type of citrus, and even more in times of post-COVID when everyone is looking for a way to eat healthy.”
According to Huesmann, Mexico is among the leading countries in citrus production and exports, with the United States being the main recipient of Mexican citrus. He points to the need to diversify and reduce dependence on the U.S. market, particularly for lemons.
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