Airasia farm & Agriculture Ministry intent on helping Malaysian farmers

Both AirAsia Group Bhd’s business-to-business e-commerce platform ‘airasia farm’, and Malaysia’s Ministry of Agriculture and Food Industries (MAFI) are intent on increasing farmers’ incomes by promoting and selling their products.

AirAsia Group chief executive officer Tan Sri Tony Fernandes said the first shipment of Perlis’ Harumanis mangoes from the Kuala Lumpur International Airport 2 today was made possible through the cooperation between MAFI and airasia farm.

Fernandes said AirAsia would also promote Harumanis mangoes through its digital assets and physical restaurant, Santan, and promote the product continuously in the Asian region once the border is fully open. Through the smart partnership with MAFI, along with other relevant authorities, airasia farm was also looking into promoting other fruits such as dragon fruit and pineapple, he added.


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