Demand for Egyptian oranges has been reaching high levels as the competition either finish their seasons or have been dealing with weather issues. It’s opened up quite a few new markets, and it’s expected that export volumes will increase by 40% compared to last year.
According to Abdullah ElRehiewy, CEO of Egyptian orange exporter Royal Foods for Export, oranges have been one of their products ever since the company was founded: “Oranges are in our company’s logo and it means they are like the pupil of our eye. It’s been in our offering ever since the company was founded in 2006 and especially recently as Egypt has become the world’s leading orange producer. It’s taken a lot of work investing in technology, logistics and marketing. We’re proud of that and will work even harder to keep Egypt on top.”
The orange season in Egypt is in full swing at the moment, and ElRehiewy states that demand has been going through the roof this season. “Currently the demand for Valencia oranges is excellent. We’re opening our exports to a couple of new markets, like the Gulf countries, Europe, China and some territories in the Far East. It’s hard to keep track of our daily mails and who to send the goods to first, so I’ve had to hire a foreign manager to help me manage it all. It’s a fantastic season so far, and it has all to do with the international environment. I’m very pleased, even though I should never be satisfied as a general manager of a business.”
ElRehiewy expects a significant increase in the company’s export volumes this year: “This season, I expect an increase in export growth of an incredible 40% compared to last season. Weather troubles and reduced production volumes in competing exporting countries combined with the pandemic, all of these factors contributed to such a large increase in demand for Egyptian oranges. We export all varieties that thrive in Egypt and have a buyer in the export markets, most notably the Valencia variety. The rest of the season will be what every owner in his heart and brain wants and expects: a shortage of goods in some countries and a delayed harvest in other countries will explode an unprecedented demand for Egyptian oranges. You will see for yourself. I'm really looking forward to it.” he concludes.
For more information:
Abdullah ElRehiewy
Royal Foods for Export, Cairo
Tel: +20 111 120 1208
Email: info@royalfoods.co
www.royalfoods.co