The lemon era has arrived in the field of art and culture. Eight outstanding artists from Spain, France and Germany have each designed a 2 meter high lemon weighting 330 kilos, and these have been placed in the streets of downtown Madrid on November 11. It is the impressive launch of the traveling exhibition Lemon Art, which will tour 7 cities in Europe over the next few months and serve to promote European lemons, leaders in terms of quality, sustainability and freshness, within the framework of the Welcome to the Lemon Age information campaign.
It is an unprecedented collaborative action organized by the European lemon sector and the Grupo pro Arte y Cultura, a group of intellectuals made up of more than 600 artists from around the world and chaired by painter Pedro Sandoval, twice winner at the Florence Bienniale. Thus, eight artists from different fields have come together under the coordination of the painter and founder of the group, Mayte Spínola, to create designs based on each one's personal vision of lemons, a food with much to tell.
"It is a project intended to allow the whole world to know that the best lemons are those produced in the Mediterranean basin. We have designed some appetizing lemons that Europeans will fall in love with,” said Spínola, author of one of the lemons in the exhibition and leader of the working group formed by Mario Villarroel 'Villasierra', Linda de Sousa, Rosa Gallego, Manuela Picó, Amparo Alegría, Elizabeth Junghans and Josè Antoine Zaragoza. The result is a series of very fresh and visual pieces. Juan Rafael Alonso has been the designer of these lemon-shaped structures of sheet metal covered with layers of resin and fiberglass that have been placed on square bases.
Lemons are thus making the jump from the tree to the street in order to promote their qualities and bring light to the efforts of the more than 20,000 Spaniards who work daily in this sector, and who make it possible for lemons to arrive to the homes of Europeans meeting the highest quality, safety and traceability standards.
Madrid is the first stop of this traveling exhibition of urban art, which will be possible to visit at Serrano Street from November 11 to 25. It is a unique opportunity for children, young and old to take selfies with these giant lemons, whose exact locations can be found on the website thelemonage.eu.
For more information:
www.thelemonage.eu
www.thelemonage.com