While some exotics sometimes experience a dip in the summer, this is not the case in the pomegranate market. "Pomegranates are becoming increasingly popular. During the warm summer weather, the seeds are also widely used in salads and yoghurts. Consumers are increasingly aware of the healthy properties of the pomegranates. Sales are going extremely well," notes Mike Looije from Yex.
"We are currently dealing with a relatively scarce market with high prices and little supply. That was especially true at the beginning of the summer, because Peru sent much less than expected. As a result, the prices rose to 18 to 19 euros per box, so that was unprecedented. The season is now getting underway from Egypt, Spain and Israel. This will increase availability and prices will drop somewhat in the coming weeks," Mike expects.
"Due to holidays in Egypt, they have skipped the arrivals for this week. As a result, this week it is mainly Spain and Israel on the market. This weekend the first Egyptian pomegranates of the variety 116 are due to arrive. This is the predecessor of the famous Wonderful variety. The Spanish pomegranates are also arriving at a fast pace and the first 'boat trade' after air freight will be available from Israel. This should make the trade a bit more affordable again," the product manager expects.
"Because the available volume is currently still low, it is difficult to get enough pomegranates. As a result, you currently see many different varieties on the market. It is therefore important for the consumer to pay close attention to what they buy, because not all pomegranates are equal, and the quality will vary considerably from one store to another. "