The Thai Ministry of Agriculture and Cooperatives (MOAC) has partnered with delivery provider Grab to open up an online retail space for farm products, allowing farmers to sell produce directly to customers via a mobile app.
The Ministry of Agriculture and Cooperatives and Grab Thailand have introduced a section of farm products on the Grab Mart service, now offering five kinds of fruit from farms to customers.
Grab users can now order Nam Dok Mai Si Thong mangoes from the Ban Rong San Agricultural Cooperative in Phayao, Jong Huay and Chakkapat lychee from Mae Sook Lychee Farmers’ Cooperative in Phayao, mangosteen and durian from Nikhom Wang Sai Cooperative in Rayong and golden bananas from Ban Lad Agricultural Cooperative in Petchaburi.
This produce is now being sold at Bangkok markets. Orders placed via Grab Mart will be delivered from one of these markets, with a delivery fee based on the distance.
The MOAC and Grab are working to provide more farm produce from more distribution centers, in Bangkok and other provinces, to help meet consumer demand. The MOAC aims to increase domestic fruit consumption from 30 to 50 percent, as export markets have been affected by the COVID-19 pandemic.
According to pattayamail.com, the ministry is also working with Alibaba in a campaign to bring Thai farmers to the global market. Interested farmers and cooperatives will be able to sell their produce on Alibaba’s platform, covering 260 million potential customers in 190 countries.