Many industries are struggling during this pandemic, particularly the agricultural supply chain. In order to help, Secretary of Agriculture Sonny Perdue announced that 470 million dollars would be used to purchase a wide variety of products in separate markets. The money would assist in supporting struggling agricultural producers due to the disruption of the markets due to the Coronavirus.
As reported on kivitv.com, 50 million dollars will be designated towards the potato industry, especially since they have been losing a great deal of their income. The aid will assist in getting potatoes back out onto the food-service pipeline.
The money came at a perfect time, says CEO of Cranney Farms, Ryan Cranney, since one of the primary concerns for many farmers was the number of potatoes that were in storage that seemingly were not going to get distributed. “That’s really what most growers were concerned about is being able to utilize those potatoes sitting in storage right now, and so that program is really coming online just, really in perfect timing.”
The reason the timing is so right for Idaho farmers is that the state is gradually reopening, resulting in more eating establishment opening their doors. Ryan Cranney said, "We’re starting to see some demand return, some refilling in the pipeline, so that’s really encouraging. I know that there have been some big fast-food restaurant orders come through for the processed fries."