Vietnam: First safe vegetable brand La Lanh launched at Big C supermarket

Binh Dinh’s high quality VietGAP-certified vegetable brand La Lanh was officially launched at Big C supermarket in Quy Nhon on July 6.

These La Lanh vegetables are sustainably produced by local farmers under the Binh Dinh Safe Vegetables Project (BDSV), funded by the New Zealand Aid Programme. 

In 2016, New Zealand began a 5-year NZ$5.6 million project in Binh Dinh Province, focusing on increasing farmers’ income and prosperity through improved production and agrichemical safety techniques training and quality marketing and branding.

The project has helped Binh Dinh farmers establish strong, market-led value chains in safe vegetables for both low-land and high-land areas, including ethnic minority communities. Ven.vn explains how the high quality and safe vegetables in turn provide a benefit to the consumers from Binh Dinh, including the fast-growing local tourism market.


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