Demand strong on this season’s rainbow radishes

With Easter just under one month away, one colorful commodity is getting ready to meet the increased demand for the annual holiday.

Rainbow radishes from Grimmway Farms/Cal-Organic Farms in Bakersfield, Ca. are a medley of red, pink, purple and white radishes. “We have good supply of our organic rainbow radishes and we’re well-poised to meet consumer demand around the holiday,” says Grimmway’s Bob Borda, vice-president of organic sales.

This year’s strong yields, Borda adds, match last year’s volume of the radishes. The radishes are currently grown in California’s Kern County with competing product coming from Monterey County.

Meanwhile demand looks to be strong overall for the radishes. “We’re seeing demand for organic rainbow radishes throughout North America. And demand typically increases around the Easter Holiday,” says Borda, noting it has ample supplies to accommodate for this pick up in demand. “Rainbow radishes are trending and showing strong growth. Available in fresh bunches or washed and bagged with leaves clipped, they’re the perfect addition to help drive organic sales.” (While these radishes have been available on the market for years, this year Cal-Organic has introduced 12-ounce packs of the radishes with their greens clipped.)

Worldwide tastes
Borda also adds that radishes are showing strong growth in the market as consumers develop more interest in global flavors and ethnic foods.

However, weather issues have put the heat on this year’s radish pricing. “Heavy rains and weather constraints have limited supply on the market which has resulted in higher prices than last year,” says Borda.

These radishes and other commodities of Grimmway/Cal-Organic will be found at Booth #716 at this year’s Canadian Produce Marketing Association show taking place April 2-4 in Montreal, Que. “We’re bringing representative samples of our premium quality carrot products and our robust line of organic vegetables. And we’re also looking forward to discussing our upcoming organic potato and dry onion programs with customers,” says Borda. “CPMA provides a great venue to connect with our Canadian customers and showcase the latest and greatest of our offerings.”

For more information:
Bob Borda
Grimmway Farms/Cal-Organic Farms
Tel: +1 (800) 301-3101

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