Ocean Mist Farms has announced their Coachella artichoke production season with a new winter promotion. This campaign, which will last through March 1, includes email marketing to artichoke shoppers, social media advertising, and sweepstakes prizes – with the aim to drive sales and demand.
With this promotion, Ocean Mist Farms said it is leveraging what it sees as an upward trend of artichoke sales in late winter and continuing to push the artichoke momentum forward. While aiming to increase consumption, Ocean Mist Farms is looking to also educate consumers that Coachella is not only home to the world-renowned music festival in April, but also home to premium winter artichokes.
Artichokes typically grow best on coastal plains, as the veggie requires mild temperatures and plenty of moisture. However, Ocean Mist Farms shared that it has honed a dessert-grown proprietary seed variety specifically for the Coachella Valley climate. By utilizing Coachella’s optimal growing conditions during the winter-to-spring months, the company said it is able to maintain the quality standards year-round.
“We want consumers to know that our artichokes are grown to deliver consistent flavor to the plate. With well trained, seasoned harvesting teams and dedicated marketing professionals, we work 365 days of the year to keep artichokes top of mind,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Furthermore, we hope to build and enhance our community through this promotion. We also seek to inspire those who align with the Coachella festival to give artichokes a try!”
In an effort to further incentivize shoppers, participants can enter the Peace, Love & Artichokes Sweepstakes for a chance to win a $1,000 VISA gift card. The first 1,000 entrants will receive a Peace, Love & Artichokes bumper sticker and will be automatically entered to win an additional Coachella music festival prize pack valued at $500, the company said.