The colorful salads he offers are now coming to an end, but he sells Chinese cabbages summer and winter. “Until three weeks ago we still had Lollo Bionda on offer. We are almost done with Lollo Rosso as well.” Chinese cabbage, on the other hand, grows very well in the German gardens; certainly in those of Mr. Esser. Of the total acreage of 45 hectares, at the moment he has only 3.5 hectares dedicated to Chinese cabbage.
Direct marketer Esser in his warehouse on the Dusseldorf wholesale market
Transformation
Esser has seen a steady transformation throughout his career, with clients focused on specific types of vegetables. “Red cabbage and beetroots are still in demand but it is incomparable to 20-30 years ago. The trend has changed significantly.” But this is not a problem for the specialist retailer: “Sales will increase by 20 percent in the pre-Christmas week. That has been the case for at least the last few years.”
Gemüsebau Esser is a pure family business and it has existed since 1957. Esser Senior is there every night at the wholesale market; his two sons Christian and Philipp are busy with the orders and the vegetable production. In addition to Chinese cabbage, Esser also grows lettuces, colorful salads, celery, cauliflower and various culinary herbs.
For more information:
P.-J. Esser Gemüsehandel GmbH
For more information:
P.-J. Esser Gemüsehandel GmbH
Gemüsehandel
Halle 13 - Stand 210
Telephone: +49 (0)2182 59104
