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"Lieve Michielsen, Special Fruit: "it's a true delicacy"

"The whole of Europe is getting to know the Pakistani mango"

Special Fruit has a wide range or exotics in its product assortment. This year they have started supplying mangos from Pakistan. Lieve Michielsen, who is responsible for the Pakistani mango's, says that they also wanted to supply the Pakistani mango to customers because it is a premium mango.


Nice and sweet
"The first containers are expected in Europe within two weeks, and we will supplement this with air cargo shipments. Our partner Fair Fruit coordinates the sales for the UK market. The production has gone according to plan, with ideal weather conditions. Sustainability and food safety are priorities in the production process and transport. The Pakistani mango has the guaranteed quality of the aeroplane mango. They are nice and sweet due to their high brix level, soft flesh and have a nice orange inside. They are also juicy and have a very tasty, distinct and perfumed flavour. The price level of this mango cannot be compared to for instance the African of Brazilian mango. It's exclusive to this kind of premium mango."


Europe
Due to the Ramadan, this new variety is a welcome addition to the sweet fruit. According to Lieve Michielsen the demand for Pakistani mangos is very high in the UK in particular. "In the season, which runs until the end of August, they are closer to a mainstream product than a niche product. Our ambition is to introduce the rest of Europe to this real delicacy. We mainly supply the Pakistani mango under our own brand Best Choice. The original packaging is 1.5 kg, 3.5 or 4 kilos, but a diverse small packaging is also available on demand."
 

For more information:
Lieve Michielsen
Special Fruit
Europastraat 36
2321 Meer - Belgium
Tel: +32-(0)3 3301792
Fax: +32-(0)3 3150843
www.specialfruit.be
[email protected]
Publication date:

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