The Colombia Avocado Board (CAB) has appointed Meg Buchsbaum as its new retail account manager. A seasoned food industry professional with more than 30 years of experience in retail and wholesale buying as well as product development, Buchsbaum brings a wealth of expertise to the role.
Most recently completing her seventh year with the National Mango Board, Buchsbaum has built a reputation for developing results-driven programs in supply chain, temperature management, sourcing, merchandising, and marketing. She partners with East Coast retailers to design strategic initiatives that drive sales and strengthen category growth. Drawing on her earlier roles with C&S Wholesale and Whole Foods Market, she offers well-rounded insights that connect growers, distributors, and retailers.
© Meg Buchsbaum
Meg Buchsbaum
In addition to her industry work, Buchsbaum owns and operates Tapestry Hill Farm in Colchester, Connecticut. "Produce has been a passion of mine for as long as I can remember," she shares. "From my childhood days on the farm to the early mornings I now spend among the orchard, vegetable fields, flowers, and bees—listening to the chickens—I find endless inspiration in the land and the food it provides. I am thrilled to join the CAB team and ready to help increase consumption of Colombian avocados in the U.S. while implementing proven strategies and industry knowledge."
"Meg's experience in creating and cultivating retail partnerships will be key to the CAB's retail initiatives," said Manuel Michel, managing director of the Colombia Avocado Board. "She has a deep understanding of how to connect with retailers and shoppers alike, and her proven track record of building successful produce programs will bring tremendous value to our partners. Meg's professionalism, insight, and passion for fresh produce make her an excellent fit to represent avocados from Colombia in the U.S. retail and foodservice space. I am confident that her leadership will strengthen industry collaboration, elevate our visibility in stores, and reinforce retailer confidence in the quality and reliability of Colombian avocados."
For more information, please stop by booth #405 at the New York Produce Show to discuss the retail program and tools available to support category growth.
For more information:
Manuel Michel
Colombia Avocado Board
[email protected]
https://avocadoscolombia.com/
