DSR Taiko Bhd is intensifying its efforts to expand in the China market, setting a sales target of about US$21 million over the next 12 to 24 months.
Chief executive officer Datuk Ng Lian Poh said the integrated durian producer, listed on the LEAP Market of Bursa Malaysia, achieved sales of around US$1.3 million from China last year.
"Chinese consumers adore the Musang King. It practically sells itself," Ng told Bernama. "Interestingly, they prefer ready-to-eat processed items over fresh durians due to convenience and the milder aroma, which appeals to a wider audience as not everyone can handle the full durian scent."
Ng added that the company is shifting its focus from fresh fruit to value-added products, targeting three main categories: Beverages, snacks, and desserts.
Source: The Star
