Brazilian Tahiti limes are set to make their debut in the Indian market this week, with the first trial shipment expected to arrive on 24th October, says Mahendra M. Shivaraju of Scion Agricos, the fresh produce importer-exporter handling the consignment. "This initiative follows new bilateral trade agreements between India and Brazil aimed at expanding agricultural exchange under the BRICS framework."
Shivaraju explains, "Both governments agreed on protocols to facilitate lime trade. Given our longstanding relationship with Brazilian suppliers for the European market, it was natural for us to initiate the introduction of these limes in India." The shipment is a trial consignment meant to test the fruit's performance during transit and its reception in Indian market conditions, he emphasizes. "We will be closely monitoring shelf life and customer response before deciding on scaling up."
© Scion Agricos
According to Shivaraju, the Brazil Tahiti lime differs significantly from Indian limes. "These limes are completely seedless, have a higher juice content, and a bright green, glossy skin, characteristics Indian consumers associate with quality and freshness." The Indian market often uses "lemon" and "lime" interchangeably, Shivaraju points out. "One purpose of this trial is to help educate the market on the difference and build appreciation for seedless, high-juice limes as a premium category."
Pricing for this initial shipment is exploratory; Shivaraju acknowledges it depends on consumer acceptance and post-arrival quality. Shivaraju also notes that while demand for imported limes remains to be tested, trends for other imported fruits such as apples, avocados, and citrus indicate a growing appetite for premium produce. "Imported limes represent a premium segment, but they can offer more consistent size and juice compared to local varieties. This consistency is important for retail, hospitality, and beverages."
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Scion Agricos will distribute nationwide through D.B. Ursal across wholesale and retail channels, working alongside Brazilian exporter Greenyard Brazil. Looking ahead, Shivaraju indicates plans to expand the imported lime category once the trial stabilizes. "We'll start with two shipments in a month and adjust based on market response and logistics. Eventually, other lime varieties and origins may be introduced."
For more information:
© Scion Agricos
Mahendra M. Shivaraju
Scion Agricos
Tel: +91 96 06 023 844
Email: [email protected]
www.scionagricos.com
