FairFruit announces a strategic plan to expand its position on the U.S. market as a reliable year-round supplier of specialty vegetables from Guatemala and Peru.
For the last two decades FairFruit has quietly made inroads into the U.S. with a vision to unlock the huge potential to export a broad product range, while building on the first-class reputation FairFruit has achieved in Europe.
Having successfully established an export business for stringless snow peas and sugar snap peas from Guatemala and Peru to the U.S., today the company is fulfilling U.S. demand for a broader portfolio of fresh produce that includes French beans, baby carrots, English peas, and butternut squash. At the same time, FairFruit is preparing to launch exciting new products such as rainbow carrots and broccolini.
Evert Wulfrank, CEO of FairFruit USA, reveals: "we are well positioned to become a key supplier of specialty vegetables to the U.S. market. Our year-round reliability allows us to consistently fill market gaps with dependable quality."
© FairFruit
Product integrity is key
FairFruit works hard to enrich local farming practices via innovative regenerative agriculture methods that protect soils, support biodiversity, respect nature, and decelerate the impact of climate change. The business empowers local growers and their communities by offering fair prices, dignified working conditions, and economically viable crops.
At source, FairFruit employs strict quality control measures through production and packing to align with market demand. This means supplying the correct sizes, color, variety, freshness, taste, and shelf-life. All product is fully certified and packed in retailers' own-label packaging to save time and reduce costs.
"As a grower-exporter, the company delivers value far beyond produce," explains Caroline Floren, Sales & Operations Manager at FairFruit USA. "At FairFruit, we don't just grow food – we grow futures," she emphasizes. "Together with our growers in Guatemala and Peru, and our buyers worldwide, we are cultivating a fairer, healthier, and more sustainable world, built on a resilient food system."
© FairFruit
Regenerating the future of food with honesty
"By making regenerative agriculture the standard, not the exception, we are building a system that sustains the people, the planet, and the promise of tomorrow. In restoring soil health, conserving water, and fostering biodiversity, we are protecting the natural resources that underpin long-term prosperity. Our commitment to low-carbon logistics, including the use of sea freight, helps to minimize our environmental impact; proving that sustainable farming can scale efficiently and responsibly."
Global Produce & Floral Show 2025
To support its U.S. expansion, FairFruit will attend this week's Global Produce & Floral Show 2025 on 16-18 October in Anaheim, California. Present from the U.S. team will be Evert Wulfrank, Caroline Floren, Claudia Granados, Romy Romero, and Luis Calle.
Contact:
Claudia Granados
FairFruit
Tel: +32 (0)9 248 42 06
[email protected]
http://www.fair-fruit.com
https://durabilis.eu/
