Del Monte® branded oranges harvested and packed in the region of Salto (Uruguay) are now ready to be distributed across key European markets.
This launch marks a significant step in Fresh Del Monte's long-term strategy to offer high-quality and diversified fresh fruit categories 52 weeks a year to the European markets. The introduction of Uruguay as a new citrus origin reflects the company's ongoing commitment to innovation and constant pursuit of excellence to offer consumers the very best, from farm to table.
"We remain focused on our strategy to supply European markets with top-quality, delicious Del Monte products 52 weeks a year," said Jacopo Sica, Senior Director Sales & Operations EA and General Manager Switzerland at Fresh Del Monte. "This new citrus origin in Uruguay is a great example of our ongoing commitment to expanding our production capabilities. We are constantly exploring new opportunities to grow and diversify our supply, ensuring we deliver the highest quality fruit by aligning with the best origins and seasonal windows."
A new benchmark in citrus quality
The Uruguayan oranges stand out for their internal quality, with a Brix level consistently above 11.5° and an average juice content of around 40 percent. These characteristics ensure a sweet, juicy, and aromatic profile that meets the expectations of even the most demanding consumers.
"The sourcing landscape for oranges is evolving, with climate change and shifting weather patterns pushing us to explore new growing regions," says Stefano Borria, Senior Category Manager Oranges at Fresh Del Monte. "At Fresh Del Monte, we are constantly seeking new opportunities to ensure the best possible quality and continuity of supply. Uruguay represents a strategic addition to our sourcing portfolio, offering excellent fruit characteristics and helping us maintain year-round availability for our customers."
© Fresh Del Monte
Full season coverage
The Uruguayan citrus season runs through late August, with product availability in Europe expected until the end of September. This allows Del Monte to bridge the seasonal gap between hemispheres and ensure continuous supply to its retail partners.
The oranges will be marketed under the Del Monte® brand and will be available in all major European retail chains, reinforcing the brand's presence and trust among consumers.
Del Monte Uruguay oranges are available in a wide range of calibers, from 48 to 100, offering flexibility for various retail formats and consumer preferences. The portfolio includes Navel, Salustiana, and Valencia varieties, covering the full spectrum of uses — from fresh table fruit to juicing applications.
A strategic milestone
This new origin is more than just a seasonal addition, it is a strategic milestone that strengthens Fresh Del Monte's position as a reliable, year-round supplier of premium citrus.
With this launch, Fresh Del Monte continues to demonstrate its ability to anticipate market needs and adapt to seasonal dynamics.
For more information:
https://eu.freshdelmonte.com/
