For eight years now, "Rübenretter" (en.: beetroot rescuer) Pascal Lukas has been dedicated to sourcing and marketing fruit and vegetables that do not meet the high standards of the retail sector. The concept of the "Retterboxen" (en.: rescue boxes) is now ready for the market, and they are being delivered nationwide via mail order. To better cater to the growing trend toward healthy eating, the Upper Palatinate native has now teamed up with his brother Moritz to create a second concept called fruvi.
© Fruvi
Retterboxen became 30 percent more expensive
According to Lukas, the range of Retterboxen on offer is particularly wide in summer. "We adapt our mix boxes to the seasonal selection of fruit and vegetables. Currently, we can draw on the entire range of local fruit and vegetable products as well as imported goods, for example, from Spain." Rübenretter is also affected by the sometimes huge cost increases. "Unfortunately, we too have to pass these increased costs on to our customers. It feels like prices have risen by up to 30 percent since before Corona," he estimates.
© Fruvi
'Keeping up with the health trend'
According to Lukas, the main focus of the new fruvi concept is on healthy nutrition in the broadest sense. Customers are served accordingly via several channels, both stationary and online. "In addition to our online shop for private customers and companies, we also operate a retail store where we offer not only fresh fruit and vegetables of commercial grade I, but also other healthy products such as food to go." Deliveries for fruvi are packed at the headquarters in Neumarkt in the Upper Palatinate, and the boxes for Rübenretter GmbH are packed by partner Naturkost West.
The word brand fruvi is a combination of the core values fruity and vital. "The opportunities to actively shape the social trend toward a healthy lifestyle are quite limited with Rübenretter, as we have to adapt to the supply situation. With fruvi, we offer our health-conscious customers a wide variety of themed boxes via our online shop, as well as video series to show them how to bring more vitality into their lives. This has been very well received by many consumers, whether athletes or families. Our main goal is to build a health brand with fruvi and to respond to the trend toward a healthier lifestyle with the right products."
For more information:
Pascal Lukas
M & P Handels GmbH
Alois-Senefelder-Straße 20
92318 Neumarkt in der Oberpfalz
Phone: +49 9181 4624299
[email protected]
www.fruvi.de
https://www.ruebenretter.de/
