Bolthouse Fresh Foods™ is helping retailers prepare for one of the busiest carrot consumption periods of the year, offering a full portfolio of fresh carrot solutions to meet the seasonal surge in demand from back-to-school snacking through New Year wellness eating. To support this high-demand window, the company offers a portfolio of carrot products that deliver quality, versatility, and convenient pack sizes.
From easy weeknight meals to game day spreads and festive holiday gatherings, fall marks a peak period when shoppers turn to fresh produce, especially versatile, convenient, and affordable staples like baby carrots. Data shows an 18 percent increase in baby carrot consumption September-January. "Carrots are gaining fresh momentum thanks to media trends that spotlight their health and beauty benefits," said Amy Davis, RDN. "A viral carrot ribbon salad for glowing skin gained over 9 million views, and TikTok creators focused on hormone health are increasingly turning to carrots as a go-to ingredient. These trends are driving renewed interest and encouraging consumers to incorporate carrots into their daily routines in new ways."
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The company's expanded product lineup gives retailers new ways to engage shoppers during high-traffic periods.
With a broad lineup of baby-cut, whole, Snack Pack, matchstick, crinkle-cut, and bunch carrots, the company is positioned to meet this demand.
"Carrots remain a top performer in the produce department, aligning with what shoppers value most - freshness, affordability, great taste, and versatility," said Karen White, vice president of marketing at Bolthouse Fresh Foods. "As consumers continue to prioritize enjoyable, fresh foods they feel good about serving, this season presents a strong opportunity for retailers. Our goal is to help retailers capture that demand and meet shopper needs across every occasion."
The company's expanded product lineup, featuring items like Game Day Snackers, Soup n' Stewin' Carrots, Party Stick Carrots, Carrot Shakers™, and Side Dish Sizzlers™, gives retailers new ways to engage shoppers during high-traffic periods. The portfolio is designed to drive multiple purchases and incremental sales.
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L-R: Karen White, Amy Davis
"Freshness, versatility, and quality remain key purchase drivers, and our broad portfolio allows retailers to meet those expectations while strengthening their carrot set," added White.
Summer is the ideal time to plan for strong fall and winter results with product options that build bigger baskets and increase shopper satisfaction, which is why Bolthouse Fresh encourages retailers to take advantage of these offerings. With even more formats debuting at this year's IFPA Global Show, the brand is excited to continue expanding what's possible in the carrot set.
To learn more or to place an order, call +1 (661) 616-4900.
For more information:
Bolthouse Fresh Foods
Tel: 1-800-467-4683
https://www.bolthousefresh.com/
