Registration is now open for SWIPE 2026, taking place January 22-24, 2026, in Tucson, Arizona.
"There's nothing like the energy at SWIPE. It's where business gets done, ideas get exchanged, and relationships that drive real growth are built," says Raquel Espinoza from Produce House, chairwoman of the FPAA.
© FPAALooking back at SWIPE.
The Southwest International Produce Expo (SWIPE) is produced by the Fresh Produce Association of the Americas and held at the JW Marriott Starr Pass Resort & Spa in Tucson. From hot-topic educational sessions to a buzzing exhibitor floor, SWIPE is a ticket to the Southwest produce scene.
During the educational sessions, attendees will hear from retail and food service buyers on the latest trends in the industry, issues impacting buyer/seller relationships, and more.
SWIPE 2026 is also home to the 56th annual Desert Golf Classic golf tournament to be held on Thursday, January 22.
"Out on the course, the walls come down and real connections happen. That's what makes the Desert Golf Classic such a great kickoff to SWIPE 2026," says Kyle McGrath of Tricar Sales. "The Desert Golf Classic gives attendees a relaxed, fun setting to build real business relationships."
Spots are limited for booths and the Desert Golf Classic, and are moving fast. Visit www.SWIPEexpo.com to learn more about exhibiting, attending, and golfing at SWIPE 2026.
For more information:
Lance Jungmeyer
Fresh Produce Association of the Americas
[email protected]
Allison Moore
Fresh Produce Association of the Americas
[email protected]
www.freshfrommexico.com
