U.S. retail sales of potatoes maintained strong volume from July 2024 to March 2025. Despite a small (-0.5 percent) drop in dollar sales to $14.72 billion, total potato retail sales increased 2.3 percent by volume compared to the same period last year.
Sales volume July 2024-March 2025 increased for fresh potatoes (+2 percent), chips (+2.6 percent), and frozen potatoes (+4.9 percent). Sales volume declined for deli-prepared sides and dehydrated potatoes (-4.5 percent and -2.7 percent, respectively), though dehydrated potatoes represent less than 6 percent of total volume sales, and deli-prepared sides represent less than 1 percent measured by fresh weight equivalent.
Dollar sales rose for potato chips (+1.6 percent) and refrigerated/deli potatoes (+2.3 percent), but declined most significantly for fresh potatoes (-4.7 percent) and dehydrated potatoes (-3.2 percent).
Consumer prices for potatoes fell each quarter of this period (July-September 2024, October-December 2024, January-March 2025) compared to the same quarters the year prior. The average retail price for all potatoes declined 2.8 percent in July 2024–March 2025 to $2.26 per pound, driven by a 6.6 percent price drop in fresh potatoes to $0.89 per pound.
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Volume sales grew for all fresh potato pack sizes except for five-pound packs and those greater than 10 pounds. Volume sales for eight-pound packs grew the most (+18.5 percent), followed by two- to four-pound packs (+10.8 percent) and packs between one and less than two pounds (+6.4 percent). Both volume sales (-27.1 percent) and dollar sales (-11.4 percent) declined for packs over 10 pounds.
Sales varied by type within the fresh category. Russets (+4.3 percent), yellows (+3.9 percent), and petites (+7.3) all saw volume increases, while reds (-14 percent), whites (-3.2 percent), medleys (-7.6 percent), and purple potatoes (-9.3 percent) all saw volume decreases.
In dollar sales, overall fresh potato sales decreased 4.7 percent, reflecting lower retail prices. Dollar sales increased for yellows (+5.7 percent), petites (+3.4 percent), and fingerlings (+2.4 percent) but declined for russets (-9.9 percent), whites (-11.9 percent), reds (-8.8 percent), purples (-8.5 percent), and medleys (-2.9 percent).
Consumer prices fell for potato chips, frozen potatoes, and dehydrated potatoes in the July 2024-March 2025 period, as well as for fresh potatoes.
The two categories that saw price increases during the period were refrigerated potatoes (+1.5 percent to $3.25 per pound) and deli-prepared sides (+1.9 percent to $1.20 per pound).
Circana (IRI) compiles these figures by working directly with retailers. Potatoes USA accepts no liability for the content of these reports or the consequences of any actions taken based on any information contained herein.
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