Growers in Central Otago are monitoring weather conditions closely, with hopes for a record-breaking cherry export season. Kris Robb, chairman of the Central Otago Fruit Growers Association, highlighted that the region produced nearly 90% of New Zealand's cherry exports. The record to beat is slightly over 4200 tons, set in the 2017-18 season. Since then, the number of cherry trees in production has almost doubled.
According to Stats NZ, New Zealand's fruit exports in September exceeded $500 million, showcasing a significant increase from the previous year. Among these, kiwifruit and apples lead as the top export earners. Robb sees the potential for the country to export around 10,000 tons of cherries, emphasizing the industry's capacity for greater contributions.
Sharon Kirk of Hort Invest Management, with orchards in Mt Pisa and Tarras, reported a steady increase in cherry exports over the past three seasons despite challenges such as frost, wind, and rain affecting potential volumes. She noted that Chile, New Zealand's main competitor in cherry exports, has effectively promoted cherries in Asia, which indirectly benefits New Zealand growers by increasing demand.
Tim Paulin of 3 Kings Cherries also shared an optimistic view for the season ahead, despite recent weather setbacks including heavy rain and snow. The orchard, which began planting in 2019, has attracted a considerable number of job seekers, mirroring the broader trend in Central Otago where Jackson Orchards' Jill Mansell reported a surge in applications, with staff shortages no longer posing a concern.
Source: Rural Life
