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Over 12,000 visitors from 45 countries attended first Fruit Attraction São Paulo show

The first edition of Fruit Attraction São Paulo has closed bringing together the entire production chain of the sector, with the presence of 45 countries and 8 Brazilian states (São Paulo, Bahia, Pernambuco, Rio Grande do Norte, Maranhão, Pará, Espírito Santo and Paraná) and 12,000 visitors. New business is expected to generate 1 billion reals in the next 12 months.

Fruit Attraction São Paulo brought together more than 300 exhibiting brands from 15 different nationalities - France, Netherlands, Italy, Portugal, Greece, Spain, Argentina, Chile, Uruguay, the United States, New Zealand, Egypt, Turkey and Israel, as well as Brazil, demonstrating the international nature of the event and the attractiveness of the national market.

"Fruit Attraction São Paulo is born as the international fair of reference for the fruit and vegetable market in the Southern Hemisphere, alternating and harmonizing with Fruit Attraction Madrid. This fair will be the meeting point, not only for producers from all the Brazilian states, but also from Latin American countries. At IFEMA MADRID we are proud to be able to contribute to the growth of the local fruit and vegetable market and to be able to share our specialized know-how for this", says Jaime Martín, Director of International Expansion at IFEMA MADRID.

"We are very satisfied with the results of the first edition of this flagship IFEMA MADRID show in Brazil, which featured more than 300 exhibiting brands. We have already noticed many visitors interested in participating as exhibitors in the next edition and a high rate of renewal requests, as well as an increase in the area of those who have already exhibited with us this year", says Maurício Macedo, General Manager of Fiera Milano Brasil, co-organizer of the event.

The structure set up was one of the positive points for Guilherme Coelho, President of Abrafrutas. "I am very happy with Fruit Attraction São Paulo, a fair that is here to stay. Important elements such as good stands, business meetings, content panels and, above all, crowded aisles indicate that the event will consolidate", he said. The next edition will increase in size, occupying two pavilions of the São Paulo Expo center.

In partnership with the Brazilian Export and Investment Promotion Agency (Apex), the fair also featured the International Buyers Programme, which brought together buyers from 33 different countries and held more than a thousand business meetings during the three days of the fair, which should generate sales worth R$1 billion in the next 12 months.

Victor Rodrigues Ferreira, Sebrae's national agribusiness analyst, assessed the participation of the production chain positively. "Producers experienced this range of opportunities, facilitating new business. We need a space like this in Brazil and this first edition sowed the seeds. I believe that next year, with more time, the number of visitors will increase even more", he said.

For more information:
Iciar Martínez de Lecea
Tel. 627 706 089
Email: [email protected]

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