The Yamato Rouge, Japan’s first red sweet corn, has been produced in Tenri, Nara Prefecture. Producer Yamato Noen Co. has been growing the new red sweet corn in farms nationwide, starting this year.
Now, the sweet corn has been all over social media, and those at the company could not be more excited. The deep red color, which is only on the surface of the kernels, comes from anthocyanin, a pigment that produces blues and reds in plants.
According to Kumi Kaneko of Yamato Noen’s product development department, the company decided to develop the red sweet corn about five years ago. The red coloring brightens up the dining table, whets a person’s appetite and is even said to give them more energy.
Source: thestar.com.my