Coregeo, a global specialist in IP protection, brand development and management, has partnered with Hochfeld one of Europe’s foremost independent fruit importers, to grow and develop the Sunburst® apple variety as a brand.
The partnership will see Coregeo, the master licensor of number one UK fresh produce brand Pink Lady® apples, develop the brand and market it, as well as manage quality compliance and licensee management. Hochfeld, who retain varietal ownership rights, will grow, import and sell the apple.
Sunburst is a totally unique and delicious, pink-fleshed apple. The tropical taste profile, paired with the visually stimulating flesh, is what elevates this apple within the category. Painstakingly developed, using natural crossbreeding techniques over a period of 20 years at the East Malling Research facility, the finest eating qualities of English heritage apples have been crossed with the health benefits of a wild pink apple from the mountains of Central Asia.
Peter Durose, MD of Coregeo commented: “Consumers are always looking for something new, but varieties take years to make it to the supermarket shelves. We’re excited that Sunburst is now ready to scale up. With Coregeo’s experience in developing and managing the UK’s number one and two fresh produce brands, as well developing brands in markets across the world, we know this delicious apple will be a hit amongst consumers worldwide.”
An orchard walk is taking place on 16th September at NIAB East Malling, the UK’s largest horticultural research and development organisation, to showcase Sunburst and meet with potential growers. Members of the Hochfeld and Coregeo teams together with lead agronomist for the brand, John Clark, will be available on this day.
Alan Guindi, MD of Hochfeld agreed: “There is huge demand for homegrown fruit, and we already have considerable interest from retailers. Now is the time to invest in healthy, locally grown produce. However, we understand the demand for new and interesting fruit is a global one and want to develop those opportunities as well.”
To register you interest for the orchard walk on 16th September; seeing and tasting Sunburst for yourself and discuss joining our grower family, email [email protected].
For more information:
Peter Durose
Coregeo
Tel: +44 162 281 6999
Email: [email protected]
www.coregeo.com
