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Catering to the health trend of gifts

Dole launches the National Style Mid-Autumn Festival Gift Box

Approaching Mid-Autumn Festival, the international fruit and vegetable brand Dole, aware of consumers' needs for gifts in important festivals, recently launched a variety of Mid-Autumn Festival fruit gift boxes and gift vouchers, highlighting the strong festival culture in a novel form to meet consumers' Mid-Autumn Festival Multiple requirements for gift-giving.

Gifts for health
The Mid-Autumn Festival condenses a series of customs that embody the essence of Chinese culture in history. The Mid-Autumn Festival has become a colorful and precious cultural heritage with various meanings such as reunion, homesickness, or praying for a good harvest and happiness.

At this important festival, along with visiting relatives and friends, honoring parents, employee welfare, business, etc., gift-giving has also become one of the important cultures of the Mid-Autumn Festival. With consumers becoming more cautious, over-packaging and high price gifts are gradually being eliminated, and the "New Mid-Autumn Festival Gift" that attaches importance to practicality, health and cost-effectiveness is being recognized by consumers. Dole advocates Sunshine For All, hoping that in the special moment of the Mid-Autumn Festival, high-quality fruit and vegetable nutrition will be brought to more families, and health will be sent to more consumers as a good blessing.

Mid-Autumn Festival reunion - Dole Present Sweet
Among the many premium fruits, Dole has selected 5 seasonal and consumer-loved products and launched the Mid-Autumn Festival fruit gift box. In terms of design, the gift box pays attention to the cultural sensibility of consumers, paying more attention to traditional elements in the Mid-Autumn Festival, and uses the new national style as the overall design style to enhance the sense of atmosphere and refinement of the product, and integrates a beautiful meaning into each gift box, so that the giver can also offer good wishes while sending health.

Dole soft seed pomegranate
Pomegranate, because of its beautiful meaning, has become a representative of the Mid-Autumn Festival fruit. The red fruit symbolizes an affluent life, while the plump and compact grains symbolize more children. Dole selects soft-seeded pomegranates from Henan, Yunnan, Sichuan and other core production areas in China, with a large, thin skin, full grains, and crystal seeds like rubies.

Dole Autumn Moon Pear (1)
Pears are the protagonists of autumn fruits, and eating pears during the Mid-Autumn Festival is said to honor the "separation" and pray for a reunion. Dole selects pears shaped like a full moon, with a delicate taste and a high brix rate.

Dole Royal Feast Peach
When we are happy, we can't help but be desire a premium fruit. With one bite of the royal feast peach, we can enhance the flavor of life. The Dole Royal Feast Peach is outstanding in appearance, rich in peach fragrance and rich in juice.

Dole Fuji Apple
The AA box of Fuji apples, conveys the hope that relatives and friends will be safe and secure. Dole selects red Fuji apples planted in natural ecological origins, with a rich experience in planting and standardized operational procedures. Dole strictly controls the quality of apples, does not skimp on labor costs, and selects red Fuji apples with a good fruit shape and bright surface. Red Fuji apples are crisp, sweet and juicy, fruity and have a beautiful meaning of peace and joy.

Dole Sweetio Golden Pineapple
Dole's Sweetio Golden Pineapple gift box makes a surprise return! The Dole Sweetio Golden Pineapple is imported from the Philippines via a cold chain, where each pineapple is patiently waiting until it is naturally ripe to pick. The pineapple flavor is rich and it is a good choice for pure sweet taste gourmets.

Gift certificate ordering easy to do from home
Considering the various choices of Mid-Autumn Festival gifts, Dole selected 3 Mid-Autumn Festival gift boxes and launched Mid-Autumn Festival gift coupons. Consumers can easily redeem these through the official WeChat account of Dole, and can choose the right time to send the Mid-Autumn Festival gift box to their home, which is convenient and fast. In order to ensure the freshness of the product, Dole will ship it directly from the place of origin within 48 hours after the exchange, and the fresh fruit that has just been picked will be delivered into the hands of the consumer.

Remark: (1) Autumn moon pear is the name of the variety

Source: Dole

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