After its debut in grocery stores last year, this summer will mark the return of the Giumarra Companies premium trio of French-bred California nectarine offerings under its DulceVida™ brand umbrella: Midnight Edition™, Twilight Edition™ and Sunrise Edition™.
“We are very eager for this summer’s return of our proprietary, premium DulceVida nectarines, as our customers and consumers love their sweet taste,” said Jeannine Martin, corporate vice-president for The Giumarra Companies and director of sales for Giumarra Reedley/Kingsburg. “Our packaging is perfect for online orders and home delivery. We now offer clear lids that help protect our fruit in consumer boxes, which also stack beautifully for in-store merchandising displays.”
Twilight Edition and Midnight Edition are two offerings under the DulceVida brand of nectarines.
Each DulceVida limited edition has a unique appearance and different availability this summer:
- Midnight Edition: yellow-flesh nectarines with a dark, speckled exterior color. Available mid-June through early August
- Twilight Edition: white-flesh nectarines with frosted fuchsia skin. Available June through mid-August
- Sunrise Edition: yellow-flesh nectarines with rose red to deep berry skin. Available July through mid-August
Martin noted the company has developed its DulceVida nectarines over the course of many years with its California stone fruit growers.
“Our family has been a proud California stone fruit grower for decades. We are now in our fourth generation,” said Tim Thiesen, who also manages the DulceVida test orchard in Reedley, CA. “Even though it takes several years to plant, grow and test these very special varieties, we really love growing these DulceVida nectarines for Giumarra. We are very passionate about providing high-quality California-grown stone fruit for consumers to enjoy across the United States.”
Giumarra is offering the nectarines in 2-lb. bags and 2.5 lb and 4 lb. boxes.
Giumarra’s California-grown DulceVida nectarines are available in both high-graphic corrugated consumer boxes and plastic handled bags. The boxes are available in 2.5-lb. and 4-lb. options; the bags are available in a 2-lb. option.
To help retailers communicate the DulceVida story to consumers, Giumarra offers customized, comprehensive marketing support including consumer recipes, digital/social media content and in-store merchandising materials that feature one of its DulceVida™ growers--the multi-generational Thiesen family.
For more information:
Gary Caloroso
The Giumarra Companies
Tel: + 1 (213) 627-2900
[email protected]
www.giumarra.com
