Chiquita is happy to return to the streets of London with a vibrant campaign that will be featured on London’s iconic double decker buses.
In its sixth year of running, the London campaign typically aimed to reach summer tourists, Chiquita has now shifted gears to reinforce its mass appeal to local consumers with a playful theme focused on its bananas’ superior taste.
The two-month campaign will run on the iconic London Buses from September to October and will kick-off with two weeks of supplementary digital support on Cromination’s large format programmatic displays, situated on the Cromwell Road, Kensington.