Pelle Lundborg is a successful Swedish entrepreneur who decided to move to Malaga in December 2006. He did it after meeting a girl from Fuengirola in London, where he was living at the time. He then moved to the Costa del Sol, where he still resides. He is currently half-retired from his company, THQ Nordic, founded 25 years ago and specialized in the design of video games (it currently has about 2,000 employees), although he still does some work from time to time. Lundborg, however, likes to keep himself busy, so a year ago, he decided to buy a farm in Carratraca, which he has named Solmark. His goal is to obtain a high quality organic production in order to export it to Sweden, and one of his first promotional actions is, at the very least, striking.
Last Thursday (March 21), the entrepreneur departed aboard a 100% electric car, a Tesla Model 3, in which aimed to travel 3,700 kilometers to his hometown, Linkoping. In the trunk, he carried 200 kilos of avocados, which he harvested a day before leaving on a farm in Pizarra, as the trees in his own farm are still young and don't yet bear fruit. "The idea is to show that they can be shipped from the farm to the customer's door in Sweden without an ecological footprint," says the entrepreneur. He has done this as much as a marketing action as for the pleasure of doing something different, interesting and philanthropic. "It's about promoting the business, but also about improving the environment, changing mentalities and showing that it is actually possible," he explains.
From charger to charger
He traveled with a friend and the trip could be followed in real time through the Facebook page of the Solmark farm. They planned to spend two nights on the trip, so they expected to arrive on Saturday afternoon or evening. The route was planned relying mainly on the network of chargers and superchargers that Tesla has already set up across Europe, and that can be located through its mobile application and with the car's service panel.
Source: diariosur.es
