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FreshDirect apologizes as grocery shipments falter

FreshDirect LLC is extending apologies to its customers for delivery problems that have plagued the New York City-based online grocery company while it has moved its operations to a new distribution center.

Customers have complained about missing items and botched deliveries since FreshDirect began moving from its old facility in Long Island City, Queens, to a new, specially-designed and highly automated warehouse in the Bronx earlier this year. Some say their frustration has pushed them to try out rival services such as Amazon.com Inc.’s online grocery delivery unit, AmazonFresh.

The transition to the new facility “has not been as smooth as we planned,” FreshDirect co-founder and Chief Executive David McInerney told customers in a Friday morning email.

Wsj.com had already reported on the company’s longtime CEO and co-founder, Jason Ackerman, who stepped down earlier this month.

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