Twill, a digital freight forwarder designed to make shipping simple, has announced a change in its brand affiliation from Damco to Maersk. Launched in April 2017, Twill was created as a ‘Damco innovation’ and operated as a partner with the freight forwarder and supply chain management company, which is part of A.P. Moller - Maersk.
The realigning of the brand will make it possible to offer Twill to all Maersk customers, in line with the A.P. Moller - Maersk strategy to become a global integrator of container logistics offering end-to-end solutions.
The easy-to-use online Twill platform provides greater control of shipments by offering instant price quotes and booking, transparency and tracking services, simplified paperwork and proactive customer care.
“The Twill mission is to make shipping simple – as easy as booking airline tickets, a taxi or hotel – and we are just at the beginning of an exciting journey. To reach that vision it is critical for us to reach a wider market. The Maersk brand is highly recognized and leveraging that awareness will be of significant strategic advantage to us,” said Troels Stovring, CEO of Twill.
Source: marinelink.com
