First cultivated in 2009, white strawberries, though a rarity in Malaysia, are popular in Japan. They are even considered a luxury product there.
Many strawberry growers in Cameron Highlands, said Wong, wanted to cultivate the variant but did not know how to do it. “Many were unsuccessful. The fascination then died along the way as it was a lot of hard work. The plant needs constant care and controlled exposure to sunlight. Too much sunlight and it will turn red (but) too little and it will not be sweet. The yield for white strawberries is low, due to the difficulty of its management and growth,” he said, adding that the fruit should not be confused with the pineberry.
Source: thestar.com.my