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United Fresh Q1 FreshFacts shows organic growing to 10% of produce sales

The United Fresh Produce Association’s Q1 2017 edition of the “FreshFacts on Retail” report, measures retail price and sales trends for the top 10 fruit and vegetable commodities as well as other value-added produce categories.

The report notes that foodservice produce trends continue to influence increased retail product availability and sales. A spotlight on organic produce purchasing trends highlights that organics contribute to just shy of 10 percent of all produce sales, with all of the top 10 organic commodities seeing increased sales in Q1.

“Consumers are seeking healthy options, but in today’s ‘on the go’ lifestyle, they also prize convenience,” said Jeff Oberman, United Fresh vice president of trade relations and United Fresh’s Retail-Foodservice Board liaison. “There is great potential for produce companies to find success in the convenience sector, and United Fresh will continue to work with our members and convenience and alternative channel retailers to help drive success for fresh produce in these stores.”

The complete report can be downloaded free of charge for all United Fresh members ($50 for non-members) here.
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