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Malawi okays use of heart-healthy claims for nut promotion

After over ten years of work, the Malawi nut industry can now use the General Level Health Claim (GLHC) in order to promote their products. The Chair of Nuts for Life, Chris Joyce, delivered details of the change to the Food Standards Code which now allows, under strict conditions, some health claims on packs, in advertising and any promotional material.

The Food Standards Code had previously prevented any statements that link a food with diseases, despite whatever science was available supporting that claim. But in a mammoth 14-year document trek, Nuts for Life compiled evidence for statements on pack and in advertising that nuts are heart healthy.

"Achieving this was one of the original goals of Nuts for Life back in 2003,"

"So for the first time, we are going to be able to do this; we are going to be able to say things like - nuts are a heart-healthy food; enjoy a handful of heart healthy nuts; regular nut consumption contributes to heart health without causing weight gain," Mr Joyce said.

source: goodfruitandvegetables.com.au
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