How growers can use packaging to their advantage
Here are some good tips that could give your produce the edge in the supermarket, courtesy of growingproduce.com:
Pick your images carefully
Images grab attention first. Make sure any images you use say what you want them to say. Is it easy to recognize at a glance? Will it reproduce well, even if it’s shrunk to less than an inch square?
Include your web address
Many buyers, especially those starting a family, want to know more about the food they consume. They want to simultaneously be reassured and get info that makes them feel more in control.
Explain your growing practices in relatable language on your website. You won’t have room for a treatise on your packaging, but you can invite consumers to learn more about how you grow via your web address and related social media outlets.
Consider listing the variety name
The conventional wisdom is that consumers don’t pay attention to different fruit or vegetable varieties. They may care about if it’s a cherry tomato or slicing tomato, but they can’t tell the difference between one cherry tomato and another.
But that bit of conventional wisdom is weakening. Consumers are increasingly wanting to know how they can buy the same flavor from shopping trip to shopping trip.
Consumers are now seeking out individual varieties. It’s not uncommon for strangers to confer over a bin of ‘Kiku,’ ‘Honeycrisp,’ and ‘Fuji’ about which one is tastiest.
Don't fill every available space
Working with small labels can be difficult. Once you’ve worked with your designer and you have a label that is packed with type, start removing entire sections one at a time until you have the minimum type left that still conveys what you want it to convey. If the advertisements are too busy or crowded consumers eyes don't know where to look.
source: growingproduce.com
