Japanese firms can tap into US demand for organic produce
Speaking at the FoodEx Japan show in Tokyo, Monique Marez, the US-based Organic Trade Association's international trade director, said there was a perception at the Tokyo event that organic sales in the US were steady.
"But I'm here to tell you they are actually growing," she said.
She cited research showing $43bn of organic sales in the US last year, the largest dollar value increase in the history of the industry.
"This was an 11% increase, compared to just 3% for the conventional food industry," she said.
"We know that 13% of all produce sold in the US is now organic, with fresh produce often a gateway category," she added.
"Overall 51% of organic buyers are buying more organic today than they were a year ago, and that's very important," she said.
source: foodnavigator-asia.com
